When it comes to body care, relieving dry skin can feel like a catch-22. Smothering dry skin with body lotion often leaves skin greasy and actually hardly ever fully absorbs. It seems like the best option is just to endure ashy skin—until now! Enter TRADEMARK, your signature dry body oil for superfast absorption and enhanced hydration for thirsty skin.

What Even is a Dry Oil, Anyway?

Dry oils are multitasking wonders loved by dermatologists and naturopathic doctors alike for treating a host of skincare concerns—from combating acne to soothing eczema and everything in between. 

This special group of lightweight oils absorb quickly and deeply into the skin—locking in moisture without leaving that dreaded greasy feeling afterwards. They are the opposite of wet oils, like mineral oils, which sit on top of skin and don’t absorb or moisturize, ultimately clogging pores and causing breakouts.

At SWAY, we are devoted to innovating and crafting only the very best formulations for our skincare products. Here are 3 benefits you need to know about dry body oils:

1. They are Antioxidant-Rich and Ultra-Nourishing

Dry oils are plant-based and biologically close to the lipids that exist naturally in our skin. They are able to support the skin’s protective barrier and keep moisture locked in. We use only the highest quality cold-pressed seed and nut natural dry oils packed with antioxidants to rejuvenate and nourish dry skin. TRADEMARK contains six plant oils and six botanical extracts carefully selected to treat a wide range of skin concerns, which comprise the base oil—before it’s even been customized to meet your unique needs. 

2. They are Super Lightweight and Absorb into the Deepest Layers of the Skin

Because they are so similar to the biological makeup of skin, your body is able to recognize and process dry oils. This means fast absorption and no greasy feeling, but maximum moisture. Dry oils are able to penetrate to the deepest layers of the skin making them the best body oil for anti-aging and dry skin. We went a step further with TRADEMARK, which gives you the option to customize your dry body oil with a boost for your specific skin concern. Dry oils help the boosts reach their maximum potency and are the best solution for glowing skin all over your body. 

“I love dry oils because they absorb fully into the skin with no greasy feeling afterward, as opposed to wet oils — such as mineral oils like Johnson’s baby oil — that don’t absorb as well and sit on top of the skin,” says Dr. Anna Karp, a dermatologist at The Skin Institute of New York.

3. They are the Perfect Canvas for Customizing Your Own Dry Body Oil

Though they have so many benefits of their own, dry oils are the perfect canvas for customizing your own body oil. They are weightless and unscented, which means they can soothe even the most sensitive skin without irritation. TRADEMARK has been formulated with over 10 precious botanical oils and extracts to target and help improve the appearance of stretch marks, cellulite, aging skin, uneven skin tone, and dry, damaged skin. Add your own scent with one of our many aromas—or you can simply choose none if you’d prefer for your dry body oil to remain unscented. Complete your TRADEMARK dry body oil with delicate aromatic floral and supercharged minerals enrichments—all with their own set of uniquely powerful benefits. (We have even added options for the ultimate dry body oil shimmer!) Customize the perfect dry body oil to meet all your skincare needs.

Shop TRADEMARK: Your Signature Dry Body Oil

In the quest for smooth radiant skin, it seems the avid skincare enthusiast has no bounds and will try everything from the well-known heroes (hyaluronic acid) to the more obscure trends (snail slime). 

But, what revolutionary ingredient do ageless beauties J.Lo, Gwyneth Paltrow and Michelle Obama swear by? A simple apple. Or, rather the stem cells from apples.

What are Stem Cells?

A stem cell is an undifferentiated cell that can develop into specialized cells for growth, development or repair. To put it simply, these are alike undeveloped cells that can become any type of cell depending on what part of the body needs to grow or regenerate. In humans, stem cells can become skin, hair, muscle or nerve cells. For plants, the undifferentiated cells live in the meristem, which is where the majority of growth takes place. When flowers or branches are broken off, stem cells become the versatile cells needed to repair and regenerate the plant’s tissue.

Stem cells provide the ability for species to renew and repair themselves. Because plants are rooted in the ground and have to survive (often extreme) weather changes, their stem cells contain a much stronger antioxidant content than those of humans.

Apple Stem Cells

It all started with a study in Switzerland. One of the original studies conducted an experiment on Swiss Uttwiler Spätlauber apple stem cells to determine the impact on reversing the signs of premature aging. The results showed that stem cell extracts could reverse the aging process of cultured fibroblasts and dramatically reduce the appearance of fine lines and wrinkles. From clinical trials on 20 people, which spanned over the course of 4 weeks, the apple stem extract was shown to significantly reduce crow’s feet.

Plant Stem Cells in Skincare

The high antioxidant content found in plant stem cells support your skin in combating free radicals that would otherwise cause damage. They give your skin the tools to protect itself, offering immense anti-aging and anti-inflammatory benefits. The boost of antioxidants and amino acids (building blocks of protein) boost collagen production and help keep your skin radiant and youthful.

In addition, plant stem cells release “messengers” such as growth factors, peptides and proteins to help rejuvenate targeted body cells. 

Rare Swiss apple stem cells are prominent in many of our skincare products. Our lightweight multifaceted nectar Youth Serum contains this cell-rejuvenating ingredient to help plump skin and protect it from environmental stressors. Both our face creams—Glow in a Jar and Youth in a Jar—contain apple stem cells to complement the other 100% clean potent ingredients for protection and rejuvenation. These products all help slow down the aging process and reduce the appearance of fine lines and wrinkles while promoting collagen production.

“This might sound TMI, but I had a spiritual orgasm! I use La Mer, but it gives me a sticky feeling—SWAY doesn’t!” —Christina Simpkins on Glow in a Jar

We are always looking for the best in clean modern skincare technology to incorporate into our formulations. Backed by scientific research, plant stem cells are a must-have for plumper, firmer, more radiant skin.  

Detoxes can be found anywhere. From grocery stores to online social media, the seem all the rage right now. What they don't always tell you is why. Besides the obvious jump-on-the-bandwagon reasons, what are the benefits of the many different types of detoxing?

Looking at the countless benefits, Sway has detailed 5 — out of many — benefits of doing a detox.

Raise Your Energy

When you first start a detox you might notice a lag in energy levels. This is because your body is getting rid of any sugars and caffeine that can cause an energy crash. After this initial cleansing process, you will find that your energy levels will hit an all-time high. You might even notice your days will become longer more effective because your energy can sustain it!

Improved Thinking and Clarity

Not every detox needs to be physical! One way to detox and find clarity is by cleansing your mind using meditation. Meditation is the act of transforming your mind through concentration and promoting positive thinking. This will bring clarity to your everyday thoughts and can improve your thinking as well. You'll notice an immediate benefit when you incorporate meditation into your everyday routine. This also benefits your physical health as well by reducing the stress that can lead to harmful inflammation.

Clearer Skin Complexion

When you cleanse your diet, you take away the toxins that can cause a bad breakout or other harmful skin irritations. This change in diet can lead to your toxins surfacing on your skin. You'll see, as with your energy levels, it gets worse before it gets better. Once the detox has completed you'll notice a huge difference in your complexion and your skin will be clearer than ever! Reducing the inflammation in your skin can also have the added benefits of de-aging your appearance as well.

Here are some more reasons SWAY makes the perfect holiday gift.

Perfect Size and Price Point

Our kit is the perfect size and price point for stocking stuffers, around the Menorah, and even your office White Elephant. It is also small enough to carry should you be traveling with gifts this holiday season. Need to gift something at a higher price point? Give extra kits so their significant others or the rest of the family can all make the switch to a healthier lifestyle!